| | Stephen thanks for your comments.
I beleive I've come a long way with my restaurant staff. It's taken a number of years but I believe I've put together a team that shares my vision for the restaurant. I've been able to cut my hours back a little as a result of having more people there I can trust. I used to put in 70 hours a week with a half day off. Not a day off, a half day off. Now I'm down to 50 hours a week with one day off. One thing that helps is finding the individuals on your staff that exhibit leadership, and elevate them to positions with more responsibilty.
I also have monthly comment card reports with actual comments from comment cards posted by the schedule. Each server is scored on how much positive feedback they received on comment cards and prizes are given to those who do the best. Negative comments are also posted.
I've had plenty of servers who do the bare minimum and expect a 15% gratuity. They don't last long with me. It states in my employee handbook that gratuity should not be expected or demanded, your service must speak for itself. I've fired a couple of servers for complaining loudly within earshot of customers how the previous customer only gave them a couple of dollars. I tell servers in the end it will work out, as long as you give the best service you can, you will get at least 20 percent at the end of the day. Some will always tip you one dollar no matter what level of service you provide. We have one customer my servers call $1.50 man. He gets the same meal every day, and always, no matter who the server is, tips $1.50. But it's not just how much one customer tips you, it's how many customers walk through the door and the total amount of tips you get at the end of the day. If you make $1.50 man angry enough, he won't come back. Do that to 100 customers like $1.50 man, and you lost 150 dollars. But you're right, people who just give the minimum 15 percent no matter how good the service is, don't really understand the concept of gratuity. But I don't believe any customer doesn't want anything less than excellent service. Someone who is attentive but not obtrusive, who is timely and efficient, and gives your food and beverage with a smile, is what everyone should expect. But many people I've noticed in my market definitely tip higher, especially at the bar, if the service is exceptional.
One time I went with my wife and two of our friends to a local restaurant. It had to have been the worst service I had ever gotten at a restaurant. The server could not care less about what service we got. Not only did I not tip, I demanded to talk with the restaurant manager and let him know the server we had was a great detriment to his business. He appreciated my comments. I felt obligated to tell him as I would expect someone else to do the same for me. Why would you not give the business an opportunity to make the situation right? Do people just want to put up with crappy service?
I have to admit my benefits aren't that great. I offer free meals, free spa membership for my hotel, and health insurance benefits at a weekly premium. It's the people that I've assembled that's made it possible for my restaurant to stay open. I've seen my competitors come and go and declare bankruptcy every year, I've even seen what were once major chain restaurants go under. My annual revenue has steadily risen every year despite more and more restaurants opening. The past three years we've had an Outback Steakhouse, Chili's, 99 Steakhouse, Applebea's, and Ruby Tuesday open in my area. Still, I'm able to survive and increase my revenues.
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