| | "One can equally view life as a necessary means towards other ends, rather than as an end in itself."
What other ends? (If you mean the enjoyments of life, then as Rick says you are knee-deep in Stolen Concept territory.)
"How could this creature of pre-moral choice in fact recognise that it needs to choose life as its standard of moral value? How could a being that lacks a moral faculty even recognise the necessity for such a choice?"
I'm guessing you mean pre-moral as amoral. In that case, the "pre-moral" creature doesn't require that a moral purpose or choice be given to them. Lesser animals are capable of performing the tasks required to live by instinctual rote, and are protected from the ecosystems they inhabit by their bodily attributes, such as camouflage, dense fur, feathers, sharp teeth, long claws, speed, agility, burrowing instincts, etc. These things are all values to lesser creatures, values that don't have to be recognized by the creature utilizing them. They will continue to work until the creature ages and dies, and have only one requirement to keep them going: food.
Humans are at a big disadvantage when it comes to bare-bones survival. So we make tools, and shelters, and weapons to hunt and defend ourselves, and clothing to protect us from rain and wind, etc. And a correct morality implies one will also not cause harm to other humans, as this certainly doesn't benefit a man's existence--except in self-defense.
These things are values to humans, and are values that must be regenerated by conscious thought and conscious action. A moral faculty (guided by rational morality) simply allows men to make a single, ~conscious~ choice: "Will this benefit my life, or not?" After that, they can do whatever they like, whether it benefits men or not. A lesser animal can only perform the actions prescribed to it by instinct, and is only capable of acting towards its own benefit, win or lose.
The "pre-moral" creature need not make a moral choice, even if it could. Its instincts--normally--give it a higher chance for success in competition with other animals, except humans.
Humans have moved beyond the instincts granted to us by nature, and are capable of abstract thought; which means we can make things that didn't previously exist or were undiscovered, on a vast scale, with rapidly increasing value as technology advances.
"But Rand constrains the so-called choice to one: life. If one must as a matter of necessity choose life as the moral standard, this cannot be a choice. Choice presents one with a menu of options, not just a single course that must be taken..."
Here's your menu of options: 1) Life 2) Death
Now that there's more than one option presented, you can make the ~choice~.
J
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