John asked: "...I am trying to understand what forces drive the marketplace for art? Is it all the following together, or does any one have more influence on what is produced?
1)Art galleries 2)Museums 3)Art schools 4)Art critics and writers 5)Art buying "public"
Hi John,
I have only a general knowledge of the art market and I have no knowledge of the general market. But an acquaintance of mine, a teacher of Museology at U.C.L.A., told me that the true monetary value of art is measured by the auction houses like Sotheby's or Christie's. So that would be a must to include for your, otherwise, excellent list.
Last week I read an article that commented that what critics like sells for more at the auction houses.
A very good book and relevant to your queries is Making Modernism: Picasso and the Creation of the Market for Twentieth-Century Art by Fitzgerald. It explains a kind of three-pronged approach to conquering the art world; museum exhibitions, auction and dealer sales, and published art criticism. My long-term career ambitions are loosely following this model.
Your second question presumes that these forces influence the product, art. I don’t think that is correct. With all my experience of communication and observation of artists, I believe with my whole being that artists express their deepest sincere view of the world and themselves. Another way of looking at it might be that the art market sucks out of the woodwork certain types of artists and not others. And at some point certain types of artists simply aren’t sustained and die out.
There is also a genre of pop artists like Kinkade, I am virtually sure that he started and continued to produce paintings for the mass market. Let’s see if I can delineate this point: I could do a painting of a fireman bloody and bruised walking out from the ruins of 9/11, carrying a dead girl in his arms, his blue eyes filled with tears and determination. I am sure that would sell for a couple of hundred grand plus reproduction sales. Its not a bad idea but it is not me…there is a profound spiritual danger of following what you think others will purchase—you loose your soul, then the technical excitement dies out, and you start to repeat formulae. Experienced art people can know this at a glance.
Newberry
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