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Sunday, September 25, 2005 - 11:51pmSanction this postReply
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Has anyone seen the new GE commercial with hot coal miners?

Environmental issues aside, I *love* this commercial, just as a work of art.  It makes me think of Roark's rock quarry, Francisco's copper mines, Rearden's steel mills.  (Okay, the hot chicks alone were enough to make me love it.)

Here's a link:

http://www.ge.com/en/company/companyinfo/advertising/eco_ads.htm

Scroll down to the bottom to watch the video.


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Monday, September 26, 2005 - 5:59amSanction this postReply
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There were chicks in that commercial?  ;-)

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Monday, September 26, 2005 - 6:07amSanction this postReply
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Looks to me like the Village People gone co-ed.

Smug


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Tuesday, September 27, 2005 - 3:34pmSanction this postReply
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Ok guess I'm the first QUALIFIED answer. (Would it've killed another straight soloist or solo bi/lesbian to chime in?)

But I have always loved the pure aesthetics of it... it could be used for a commercial against the mind-body dichotomy. Productivity of the mind made into the beauty of productive work.

---Landon


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Wednesday, September 28, 2005 - 4:16amSanction this postReply
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Ok, very nice portrays and a cool clean style makes those PR-movies exceptionally good. However, the message is not (especially in the first two movies), because it's brainwashing mumbo-jumbo that has no substance. The problem is not that fuel-efficient trains are problematic, instead it is the use of nature and nature-friendliness that trumps the mind and the progress of technology in those PR movies.
The GE has been one of the companies who succumbed to the campaigns of such fashionable Green organisations like Friends of Earth, Greenpeace and so forth.

Still, the artistic show-off for the coal mines and the railroad were magnificient and fresher than most ad's I have seen recently.


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