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I think it is a great shame, that many people never develop a conscious enough sense of the pleasures of beauty, or self-actualization, or the admirable qualities of character in another person, or a host of other aspects of life. And failing to do so, they are ill-equipped to find the proper balance in their life.  C. Jeffery Small http://rebirthofreason.com/Forum/ObjectivismQ&A/0321_1.shtml#39
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If Objectivism wants to make any headway in redirecting culture, I believe that it needs to focus on how to make people want to be good rather than on having to be good. C. Jeffery Small Rebirth of Reason
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