| | Scott, I agree that most folks are missing the big picture--and trying too many fad things.
A great question though, is of where to place the blame for this mess. I blame conventional weight loss businesses (Weight Watchers, etc), contemporary academics, and government--but mostly government (for failing the public; by offering slanted advice meant to line the pockets of Big Food--at the expense of public health). I'll say more about this below, but let's get back to YOUR point ...
The Energy Balance Equation (energy in - energy out = energy balance) still holds--hell, it's a law of physics!--it's just that protein revs the metabolism and nobody admits this. Protein, without exercise, increases your "energy out." This fact, in combination with the fact of lean mass losses on reducing diets, makes protein a preferred macronutrient for folks who want to lose weight (fat) and look great, on a persisting basis.
The lean loss really is an issue--up to 2-thirds of the weight lost on VLCDs (very low calorie diets) is from lean mass, not from fat. This sets folks up for rebound (the "yo-yo" diet effect). Something that could probably be prevented by increasing protein dramatically (at the expense of carbs and fat)--though you won't hear that from Weight Watchers, Jenny Craig, the USDA, the ADA, the AMA, etc.
The $64,000 question is: Why don't we hear more about protein? If protein is so good for dieting, then why do all these agencies seem to speak with the same voice, unanimously overlooking the potential benefit of higher protein diets, unanimously shouting the calorie-is-a-calorie bromide from the rooftops of ivory towers?
I find 2 good (actually, bad) reasons for them to be quiet about the relative superiority of this macronutrient: animal rights and profiteering. You can't get a high protein diet without animal food sources--you can't get a high profit margin with animal food sources (farm value of corn syrup is just 4%--a 2500% mark-up when sold at retail prices; while farm value of eggs, poultry, and beef is 50-60% of the retail price--a 70-100% mark-up at retail). Other, similar examples abound.**
Another aspect however, is feasibiliity. I realize that if everyone, right now, were to switch to a caveman diet, then millions worldwide would die, within a year, for lack of food (the production just isn't there). Most (>50%) of the world gets most (>50%) of their calories from grains such as corn, rice, and wheat. While this is an evolutionarily-unprecedented move--we are, for the moment, stuck with it.
**Another, similar example: Bread companies refine the hell out of grain and call it Wonder Bread. The USDA (universally stupid dumb asses)--an organization beholden to two parties, not one (on the one hand, the public; and, on the other hand, the special interests of food companies)--ignores data citing up to 80% losses of various nutrients such as magnesium, and places all breads equally in the base of the Food Guide Pyramid.
Now Wonder Joe, who gets half of all his calories from Wonder Bread (because the government recommended that) goes to the hospital for heart trouble. And what is it that they give him for heart trouble? Intravenous magnesium.
So, the food companies take nutrients out of food (and the government signs off on that). Then, when folks follow the government's advice on what to eat--they get subclinical deficiencies of the things that their body needs to run right. Then, they go off to the hospital where those same, simple nutrients are pumped back into them at 1000 times their "natural" cost.
Big Food gets us sick, Big Medicine cures us (at hundreds and hundreds of times the NECESSARY cost of cure), and Big Gov signs off on it all (receiving kick-backs and what-not). Central control of public health is a sham racketeering job if I've ever seen one. It is rare to have such a pivotal, policy-making government agency (USDA) beholden to the public AND to special interests (many other countries have systems that are more objective, transparent, and accountable).
Don't get me wrong. I'm a fan of free markets, but not of the meddlings of the FDA and USDA--which, unwaveringly, side with special interests at the expense of public health.
Ed
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