Harold C Repass

Description

Incorporating Inbound Links in Your Linking Strategy

Focus your search engine optimization efforts on building non-reciprocal inbound links -- links from other Web sites to your Web site. Let's take a look at some strategies you can use to increase the non-reciprocal inbound links to your Web site:

1. Include text hyperlink ads in your search engine optimization strategy. You'll notice more and more sites doing this. By purchasing a text hyperlink ad, a link to your site will be prominently placed on another site, usually on their home page or run-of-site, using your most important keywords. Search for sites that have hundreds of pages that have PR rank in Google. Many times these sites will have an "advertise here" link that provides you with their advertising information. If not, simply use their Contact Us page to send your inquiry. The cost for these ads will vary, ranging anywhere from $100 to $1000.

2. Submit your Web site to the major directories. A directory is a searchable subject guide of Web sites that have been reviewed and compiled by human editors. On the contrary, search engines use software programs, commonly referred to as "spiders", to review Web sites. Two of the most widely known directories are Yahoo and the Open Directory Project. If you are listed in one of these directories, you can increase your chances of getting ranked high on some search engines, including Google. Many search engines like to see a site is listed in a directory because in order to be listed in a directory, a live human editor reviews your site, therefore giving it their "seal of approval".

3. Write and distribute articles. Hundreds of thousands of Web sites are looking for content to produce on their Web sites. You can contribute your articles for distribution through many article distribution Web sites. Here's how it works: you sign up with an article distribution site (these are free sites). Your article gets published, complete with your bio and URL. By doing so, you have the option to give other Web sites permission to use your articles on their Web site. One condition is that they must include your name and URL on their site when reprinting your article. So, if writing is your forte, this can be an excellent way to get your link out there. Some of the more widely known article distribution sites are write my essay cheap, goarticles and BusinessToolchest

4. Newsgroup postings. A newsgroup is part of the Usenet news system. Newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called "postings" (or articles). Join discussions related to your product or service. Offer advice and information and maintain a presence in these forums. Some newsgroups may have specific rules about self-promotion, so be sure to check out their guidelines before posting. It is considered spamming to overtly promote your products and/or services to newsgroups. One low-key bit of self-promotion that is allowed is to sign off on your messages using your signature file. This enables you to tactfully denote your URL, while still adhering to the group guidelines.